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OUR STORY
The Giants Coffee Group is a community cafes group that operates several cafes in New South Wales, Australia. It was founded in 2013 by Michael Chen and Vivian Chen with the goal of creating a network of spaces where people could come together over good food, good coffee, and good company. Specializing in specialty coffee and modern Australian brunch, we are committed to serving the community with a little love in every cup of coffee.
Our cafes include Little Giant Roasters Coffee House in Willoughby, Salvage Specialty Coffee Artarmon in Artarmon, and Salvage Specialty Coffee Chatswood in Chatswood. Each cafe has a warm and inviting atmosphere that is perfect for catching up with friends, enjoying a family brunch, or even working remotely. Our team is dedicated to providing friendly and attentive service, and we pride ourselves on making each and every guest feel welcome and appreciated.
Good Food.
Welcome to our charming community cafe, where scrumptious delights await! Indulge in our delectable menu filled with mouthwatering dishes crafted with love, featuring seasonal ingredients that will tantalize your taste buds and nourish your soul.
Good Coffee.
Savor the rich and distinctive flavors of our exceptional coffee, carefully sourced from exotic regions and expertly roasted to perfection, delivering a truly memorable and unparalleled coffee experience.
Good People.
Step into our warm and welcoming cafe, where you'll be embraced by our friendly and attentive staff. Our team is dedicated to creating a vibrant community atmosphere, making every visit a delightful and memorable experience for all.
Our Company
The Giants Group has a two-fold company structure, consisting of:
The Giants Coffee Group:（Brands, Retail and Wholesales）
The Giants Coffee Brand: This division encompasses the main brand, The Giants Coffee, as well as subsidiary brands including Salvage Specialty Coffee and Little Giants Roasters Coffee House. It includes intangible assets such as intellectual property (IP), logos, and other brand assets, as well as tangible assets such as coffee machines, furniture, inventory, packaging materials, storefronts, and operating supplies. Additionally, it encompasses menus, websites, training materials, and company handbooks.
The Giants Coffee Retail: This segment focuses on the retail operations of The Giants Coffee Group, including coffee shops and cafes. Flagship stores include Salvage Specialty Coffee Chatswood, Salvage Specialty Coffee Artarmon, and Little Giants Roasters Coffee House Willoughby, with plans to expand further.
The Giants Coffee Wholesales: This segment handles the wholesale operations, supplying coffee products to individual customers and businesses. It features two main coffee bean brands: Salvage Blend, catering to popular coffee shops and chocolate-themed establishments, and Little Giants Blend, targeting trendy residential areas with a focus on caramel flavors.
The Giants Property Group：
The Giants Property Group: This division, separate from The Giants Coffee Group, is dedicated to real estate and property development ventures. It focuses on acquiring, developing, and managing properties within the real estate market.
Good food. Good coffee. Good people.
Our Brand
1) Mission Statement
We are a community café group that serves specialty coffee and modern Australian brunch while bringing people together over good food, good coffee, and good company. Our aim is to provide a warm, welcoming, and passionate atmosphere where everyone feels at home.
2) Brand Values (QHR)
Quality, honesty, and responsibility are at the core of our brand. We believe in sourcing only the finest ingredients, roasting our own beans in-house, and serving our customers with the utmost respect and transparency.
3) Service To The Community
We are committed to giving back to the community by supporting local initiatives and charities. We strive to be a positive force in our neighborhood and beyond.
4) Brand Voice
Our brand voice is warm, welcoming, and authentic. We use friendly and engaging language to communicate with our customers and to convey our passion for good food and coffee.
5) Visual Identity
Our visual identity is clean, modern, and inviting. Our logo features a simple yet memorable design that reflects our commitment to quality and community.
6) Our Menu
Our menu features modern Australian brunch dishes made with fresh, wholesome ingredients. We serve specialty coffee that is roasted in-house and crafted with care. Our prices are affordable and offer great value for our customers.
7) Customer Experience
We strive to provide an exceptional customer experience by offering friendly and efficient service, creating a welcoming atmosphere, and providing high-quality food and coffee.
8) Social Media
Our social media presence reflects our brand values and personality. We use social media to engage with our customers, promote community events, and share our passion for good food and coffee.
9) Staff Training
We invest in the ongoing training and development of our staff to ensure that they share our brand values and are equipped to provide the best possible experience for our customers.
10) Consistency
We are committed to maintaining consistency in all aspects of our brand, from the quality of our food and coffee to the tone of our communications.
We have absolute confidence that The Giants Coffee Group will not only become a successful and profitable brand, but will also thrive in the market. Our team is dedicated to working hard on every factor that will contribute to our success, including identifying and meeting market demands, staying ahead of the competition, and scaling our operations systems and leadership effectively.
We are committed to achieving greatness and creating unlimited possibilities for our brand. We invite everyone to join us on this journey and work together to make our dreams a reality. Let's take on this challenge with determination, perseverance, and a shared passion for excellence. Together, we will create a brand that stands the test of time and sets new standards for success in the coffee industry.
